Wednesday, October 31, 2012
Phone problems
We are here and open for business! If you can't get through on our 800 number, please try 718-302-1400. Online ordering is up and running as well.
Tuesday, September 25, 2012
New Computer System
In an effort to continue to bring you the best customer experience possible, we are in the process of converting to a newer, more advanced computer system. We have invested a substantial amount of financial resources and training so that our customers can have superior quality service with PCI Animal Health. Internally, our new system will streamline our ordering processes and tracking with state-of-the-art implementations.
As our customer, you should only experience continued first-class services. If you currently use our on-line ordering system, your username and password will remain the same. Our new system will make your online ordering experience much simpler by offering detailed search options and specialized settings that are specific to your needs.
In the meantime, we want to provide you with the following staff members and phone numbers for your records should you have any questions...
Online Ordering Customer Service
Sue Russo, 1-800-777-7241 ext. 348, srusso@pcivet.com
Mary Makinajian, 1-800-777-7241 ext. 308, mmakinajian@pcivet.com
We are excited about these implementations and are committed to making your experience with PCI Animal Health even more convenient and enjoyable!
As our customer, you should only experience continued first-class services. If you currently use our on-line ordering system, your username and password will remain the same. Our new system will make your online ordering experience much simpler by offering detailed search options and specialized settings that are specific to your needs.
In the meantime, we want to provide you with the following staff members and phone numbers for your records should you have any questions...
Online Ordering Customer Service
Sue Russo, 1-800-777-7241 ext. 348, srusso@pcivet.com
Mary Makinajian, 1-800-777-7241 ext. 308, mmakinajian@pcivet.com
We are excited about these implementations and are committed to making your experience with PCI Animal Health even more convenient and enjoyable!
Monday, June 25, 2012
Marly's Fun Fact Corner 6/25/12
...dogs can smell
about 1,000 times better than humans? While humans have 5 million
smell-detecting cells, dogs have more than 220 million. The part of
the brain that interprets smell is also four times larger in dogs
than in humans.
...cats' bodies are extremely flexible? The cat skeleton contains more than 230 bones (a human has about
206), and the pelvis and shoulders loosely attach to the spine. This
adds to their flexibility and allows them to fit through very small
spaces.
...a goldfish can live up to 40 years?
Marly Zeide is PCI Animal Health's client relations manager and official mascot. She loves sharing fun pet facts and keeping up with the latest veterinary news.
Marly Zeide is PCI Animal Health's client relations manager and official mascot. She loves sharing fun pet facts and keeping up with the latest veterinary news.
Thursday, June 21, 2012
Vetri-Science FREE Goods Offer
From now until the end of the month, Vetri-Science, the manufacturers of Glyco-Flex, Composure and Canine Plus, is giving away 4 free products for every 12 purchased. You can mix and match ANY 12 Vetri-Science products and receive 4 products of equal or lesser value for FREE. For a list of Vetri-Science products, go to http://www.vetriscience.com/dog-cat-horse-products.php
Wednesday, June 13, 2012
Complimentary Online CE Courses
As
stated in our May 16th article, veterinarians must now complete 45
hours of continuing education credits every three years, while
veterinary technicians must complete 24 hours every three years. Below are links to upcoming complimentary online CE courses. The
June 15th
course is on “Diagnostic
Approach to the Polyuric/Polydipsic Patient,”
and the June 25th
course is on “Implementation
and Utilization of Acid Base Analysis in the General Veterinary
Practice.”
Both courses are hosted by Abaxis University (www.abaxisuniversity.com).
Both courses are hosted by Abaxis University (www.abaxisuniversity.com).
Friday, June 15th,
11am: http://tinyurl.com/6ncttay (2 hours)
Monday, June 25th,
11:30am: http://tinyurl.com/6uprdoh (1 hour)Tuesday, June 12, 2012
PCI to Carry Pfizer Animal Health Diagnostics
PCI Animal Health is proud to announce that we now carry Pfizer Animal Health Diagnostics, which includes the WITNESS test kits for dogs and cats. All WITNESS test kits are easy to use, require no refrigeration and provide results in 10 minutes or less.
To learn more about WITNESS and the other products from Pfizer Animal Health Diagnostics, go to https://animalhealth.pfizer.com/sites/pahweb/US/EN/Pages/Diagnostics.aspx
Ask your sales rep for pricing and availability.
To learn more about WITNESS and the other products from Pfizer Animal Health Diagnostics, go to https://animalhealth.pfizer.com/sites/pahweb/US/EN/Pages/Diagnostics.aspx
 |
| PCI sales reps training with Pfizer |
Wednesday, June 6, 2012
Amazing New Canine Cancer Drug
PCI Animal Health is proud to announce we now carry Kinavet-CA1, a tyrosine kinase inhibitor that treats grade II and grade III mast cell tumors. Kinavet-CA1 is not chemotherapy - it's targeted therapy because of the specificity of its action against a specific receptor found on mast cell tumor cells and other tumor types. It's also easy to use with tablets given by mouth once a day.
In a phase III clinical study (randomized, double-blind, placebo-controlled) conducted with 202 client-owned dogs, at least 50% of patients treated with Kinavet-CA1 had their tumor decrease in size by half or more during the first 6 months. The survival rate after 12 months with dogs treated with Kinavet-CA1 was 62% versus 36% for dogs treated with a placebo. The drug was generally well tolerated with medically manageable side-effects.
As a result of this study and others, Kinavet-CA1 has been conditionally approved by the FDA Center for Veterinary Medicine for certain types of grade II and grade III canine mast cell tumors. For more information on this remarkable new product, ask your PCI sales rep or visit www.kinavet.com.
In a phase III clinical study (randomized, double-blind, placebo-controlled) conducted with 202 client-owned dogs, at least 50% of patients treated with Kinavet-CA1 had their tumor decrease in size by half or more during the first 6 months. The survival rate after 12 months with dogs treated with Kinavet-CA1 was 62% versus 36% for dogs treated with a placebo. The drug was generally well tolerated with medically manageable side-effects.
As a result of this study and others, Kinavet-CA1 has been conditionally approved by the FDA Center for Veterinary Medicine for certain types of grade II and grade III canine mast cell tumors. For more information on this remarkable new product, ask your PCI sales rep or visit www.kinavet.com.
Tuesday, June 5, 2012
How Vitamins Can Nourish Your Practice...As Well As Your Client's Pets
Summer is nearly upon us, and with the warm weather dogs and their owners spend
more time outside, which can mean an increase in table scraps from barbeques and
outdoor gatherings. More scraps means a decrease in nutrition if dogs are
eating less of their own food – table scraps aren't formulated to give them the
nutrients they need. But poor nutrition is not just about table scraps. What
pet owners don't realize is that once you open a bag of food, exposure to oxygen
lowers the nutritional content. In addition, not all foods have all the
essential nutrients pets need to maintain optimal health.
Vitamins are an easy solution to this problem. They can only help maintain a pet's health, not degrade it. Unlike drugs, they don't have side effects and pets cannot overdose on them. For many pets, studies show there can be improvements such as a nicer coat, better balance and an improvement in alertness.
Lloyd's multivitamins contain essential nutrients required for proper pet nutrition, and even contain ingredients like omega-3 fatty acids and choline for optimal heart and brain health. In addition to the three main multivitamin products Pet-Form, Geri-Form and Felo-Form, they carry a host of specialty products designed to help treat everything from skin conditions and bone health to hypothyroidism and animal poisoning.
Vitamins can
be a great way to increase your clinic's bottom line. Although they are high
end in quality, Lloyd vitamins don't cost any more for clients than brands sold
in pet stores. PCI is currently running a special where you receive two free
bottles of Lloyd vitamins if you purchase 10. Call 800-831-0004 or email info@lloydinc.com to have some samples
mailed to your clinic.
Vitamins are an easy solution to this problem. They can only help maintain a pet's health, not degrade it. Unlike drugs, they don't have side effects and pets cannot overdose on them. For many pets, studies show there can be improvements such as a nicer coat, better balance and an improvement in alertness.
PCI Animal Health proudly carries the Lloyd
brand of multivitamins, which are designed for pets and sold exclusively sold to
licensed veterinarians. Lloyd (www.lloydinc.com) is a pharmaceutical company that makes
nutraceuticals for pets. “Our commitment is to the independent veterinarian and
our vitamins are made in our FDA approved facility, which speaks to the
quality,” says David Tori, Regional Sales Manager, with Lloyd.
Lloyd's multivitamins contain essential nutrients required for proper pet nutrition, and even contain ingredients like omega-3 fatty acids and choline for optimal heart and brain health. In addition to the three main multivitamin products Pet-Form, Geri-Form and Felo-Form, they carry a host of specialty products designed to help treat everything from skin conditions and bone health to hypothyroidism and animal poisoning.
 |
| Dave Tori of Lloyd with his pal Cortez |
Friday, June 1, 2012
Marly's Fun Fact Corner 6/1/12
...dogs have been domesticated for over 10,000 years?
...the United States has the highest dog population in the world with over 70 million dogs?
...cats have better memories than dogs?
Tests conducted by the University of Michigan concluded that while a
dog's memory lasts no more than 5 minutes, a cat's can last as long
as 16 hours.
...a goldfish can live up to 40 years of age?
Marly Zeide is PCI Animal Health's client relations manager and official mascot. She loves sharing fun pet facts and keeping up with the latest veterinary news.
Wednesday, May 30, 2012
Adopt-A-Cat Month
June is Adopt-A-Cat Month from the American Humane Society as well as Adopt-A-Shelter-Cat Month from the ASPCA. Here is a list of tips from both organizations on adopting cats:
If you're thinking about adopting a cat, consider taking home two.
Find a cat whose personality meshes with yours.
Pick out a veterinarian ahead of time and schedule a visit within the first few days following the adoption.
Make sure everyone in the house is prepared to have a cat before it comes home.
Budget for the short- and long-term costs of a cat.
Stock up on supplies before the cat arrives.
Cat-proof your home.
Go slowly when introducing your cat to new friends and family.
Be sure to include your new pet in your family’s emergency plan.
If your kitty is indoors-only, an ID tag or implanted microchip will
help ensure she'll be returned to you if she gets out and can't find her
way home. A safety collar with an elastic panel will allow your cat to
break loose if the collar gets caught on something.
Choose a low-traffic room your kids and other pets don't frequent—this
will be your cat's safe space to sniff, eat, scratch and play while she
gets her bearings.
Tuesday, May 29, 2012
Vitamin Samples from Lloyd
To receive a free
sample box of Pet-Form or Geri-Form multivitamins,
email info@lloydinc.com
or call 800-831-0004. Please be sure to include your clinic's name,
address, phone number and email address.
If you are a new customer, you can receive one of each sample box at no charge. For existing customers, you can receive both sample boxes for every dozen 50 count Pet-Form or Geri-Form bottles you order; or for every six 150 count bottles. Samples will arrive within 1-2 weeks.
If you are a new customer, you can receive one of each sample box at no charge. For existing customers, you can receive both sample boxes for every dozen 50 count Pet-Form or Geri-Form bottles you order; or for every six 150 count bottles. Samples will arrive within 1-2 weeks.
Tuesday, May 22, 2012
Marly's Fun Fact Corner 5/22/12
...dogs do not have an appendix?
...it has been established that people who own pets live longer, have less stress, and have fewer heart attacks. ?
...cats have over one hundred vocal sounds, while dogs only have about ten?
...iguanas are able to hold their breath for up to 30 minutes. ?
Marly Zeide is PCI Animal Health's client relations manager and official mascot. She loves sharing fun pet facts and keeping up with the latest veterinary news.
Monday, May 21, 2012
Reminder!
The comedy show fundraiser for The Toby Project is tonight at 8pm at the Gotham Comedy Club in New York City. For tickets and more info, visit http://gothamcomedyclub.com/show.cfm?id=147210&cart
For more info on The Toby Project and to see how you can help in case you can't make the show, visit http://tobyproject.org/
For more info on The Toby Project and to see how you can help in case you can't make the show, visit http://tobyproject.org/
Thursday, May 17, 2012
Our Vendor List Continues to Grow
As PCI Animal Health has grown over the past fifty years, so has our list of vendors. We are now a one-stop shop for all of your supply needs. Below is a list of many of our vendors with links to their websites:
3M: http://solutions.3m.com/wps/portal/3M/en_US/AC/animal-care/
A.M. BICKFORD: http://www.ambickford.com/
ABAXIS: http://www.abaxis.com/veterinary/
ABBOTT: http://www.abbottanimalhealth.com/index.html
AB SCIENCE: http://www.ab-science.com/
ADDISON: http://www.addisonlabs.com/
ANDOVER: http://www.andovercoated.com/animal/animalhealthproducts.html
ANIMAL NUTRITION PRODUCTS: http://www.anpvet.com/
ANSELL: http://www.ansellhealthcare.com
APEXX: http://www.apexx-equipment.com/
BAXTER: http://www.baxter.com/
BRAUN: http://www.bbraunusa.com/
BITENOT: http://www.bitenot.com/
BOEHRINGER INGELHEIM: http://www.bi-vetmedica.com/
CEVA: http://www.ceva-us.com/
COVIDIEN: http://www.kendallhq.com/kendallhealthcare/pagebuilder.aspx?webPageID=121555
CROSSTEX: http://www.crosstex.com/home.asp
DAN SCOTT & ASSOC: http://www.danscottandassociates.com/
DECHRA: http://www.dechra-us.com/
DEE: http://deevetproducts.com/
DR. REDDY'S: http://www.drreddys.com/
DYNAREX: http://www.dynarex.com/
ENGLER: http://www.engler-engineering.com/
EVERCARE: http://www.onecareco.com/solutions/pet-care/
FIRST QUALITY: http://www.firstquality.com/
FLAVORTEK: http://www.flavortek.com/
GREENIES: http://www.greenies.com/index.aspx#/0
IMAGE WORKS: http://www.imageworkscorporation.com/veterinaryproducts
JORGENSEN: http://www.jorvet.com/
K-LASER: http://www.k-laserusa.com/
KAWASUMI: http://www.kawasumiamerica.com/
KVP: http://www.kvpusa.com/
LEADING EDGE: http://www.leadingedgevet.com/
LLOYD: http://lloydinc.com/
MEDLINK IMAGING: http://www.medlinkimaging.com/
MED-PHARMEX: http://www.med-pharmexanimalhealth.com/
MERCK: http://www.merck-animal-health-usa.com/
MERIAL: http://www.merial.com/Pages/default.aspx
MILTEX: http://www.miltex.com/prodInfo/veterinary/page1.aspx
MVC: http://www.myveterinarycareer.com/Visitor/Default.aspx
NEOGEN: http://www.neogen.com/animalsafety/AS_Product_List_Brand.asp?Brand_Cat=409
NIPRO: http://www.nipro.com/
NORBROOK: http://www.norbrookinc.com/
NOVARTIS: http://www.petwellness.com/
NUTRAMAX: http://www.nutramaxlabs.com/vet/Home.aspx
OSTER: http://www.osterpro.com/Index.aspx
PETAG: http://www.petag.com/
PETLABS360: http://www.petlabs360.com/
PFIZER: https://animalhealth.pfizer.com/sites/pahweb/US/EN/Pages/Diagnostics.aspx
PIRAMAL: http://www.piramalcriticalcare.com/us/
PKB: http://www.petkingbrands.com/
PRN PHARMACAL: http://www.prnpharmacal.com/
PRIORITY CARE: http://www.prioritycare.com/
PUTNEY: http://www.putneyvet.com/
RX VITAMINS FOR PETS: http://www.rxvitamins.com/
SCIL: http://www.scilvet.com/scilamerica/Home.html
STONE MANUFACTURING & SUPPLY: http://www.stonemfg.net/
SUMMIT HILL: http://www.summitvetpharm.com/Veterinarians/
SYNBIOTICS: http://www.synbiotics.com/
TEVA ANIMAL HEALTH: https://www.tevaanimalhealth.com/Home.aspx
THORNELL: http://www.thornell.com/
TUTTNAUER: http://www.tuttnauer.com/
ULTIMED: http://www.ulti-care.com/
UNICO: http://www.unicosci.com/
URICULT VET: http://www.uricultvetusa.com/
VBI: http://www.vetbrands.com/index.php?lang=en
VETOQUINOL: http://www.vetoquinolusa.com/
VETRI-SCIENCE: http://www.vetriscience.com/index.php
VIRBAC: http://www.virbacvet.com/Home-USA.aspx
WAHL: http://www.wahlanimal.com/
WELCH ALLYN: www.welchallyn.com
As we add to this list, we will be sure to let you know which additional products are available.
3M: http://solutions.3m.com/wps/portal/3M/en_US/AC/animal-care/
A.M. BICKFORD: http://www.ambickford.com/
ABAXIS: http://www.abaxis.com/veterinary/
ABBOTT: http://www.abbottanimalhealth.com/index.html
AB SCIENCE: http://www.ab-science.com/
ADDISON: http://www.addisonlabs.com/
ANDOVER: http://www.andovercoated.com/animal/animalhealthproducts.html
ANIMAL NUTRITION PRODUCTS: http://www.anpvet.com/
ANSELL: http://www.ansellhealthcare.com
APEXX: http://www.apexx-equipment.com/
BAXTER: http://www.baxter.com/
BRAUN: http://www.bbraunusa.com/
BITENOT: http://www.bitenot.com/
BOEHRINGER INGELHEIM: http://www.bi-vetmedica.com/
CEVA: http://www.ceva-us.com/
COVIDIEN: http://www.kendallhq.com/kendallhealthcare/pagebuilder.aspx?webPageID=121555
CROSSTEX: http://www.crosstex.com/home.asp
DAN SCOTT & ASSOC: http://www.danscottandassociates.com/
DECHRA: http://www.dechra-us.com/
DEE: http://deevetproducts.com/
DR. REDDY'S: http://www.drreddys.com/
DYNAREX: http://www.dynarex.com/
ENGLER: http://www.engler-engineering.com/
EVERCARE: http://www.onecareco.com/solutions/pet-care/
FIRST QUALITY: http://www.firstquality.com/
FLAVORTEK: http://www.flavortek.com/
GREENIES: http://www.greenies.com/index.aspx#/0
IMAGE WORKS: http://www.imageworkscorporation.com/veterinaryproducts
JORGENSEN: http://www.jorvet.com/
K-LASER: http://www.k-laserusa.com/
KAWASUMI: http://www.kawasumiamerica.com/
KVP: http://www.kvpusa.com/
LEADING EDGE: http://www.leadingedgevet.com/
LLOYD: http://lloydinc.com/
MEDLINK IMAGING: http://www.medlinkimaging.com/
MED-PHARMEX: http://www.med-pharmexanimalhealth.com/
MERCK: http://www.merck-animal-health-usa.com/
MERIAL: http://www.merial.com/Pages/default.aspx
MILTEX: http://www.miltex.com/prodInfo/veterinary/page1.aspx
MVC: http://www.myveterinarycareer.com/Visitor/Default.aspx
NEOGEN: http://www.neogen.com/animalsafety/AS_Product_List_Brand.asp?Brand_Cat=409
NIPRO: http://www.nipro.com/
NORBROOK: http://www.norbrookinc.com/
NOVARTIS: http://www.petwellness.com/
NUTRAMAX: http://www.nutramaxlabs.com/vet/Home.aspx
OSTER: http://www.osterpro.com/Index.aspx
PETAG: http://www.petag.com/
PETLABS360: http://www.petlabs360.com/
PFIZER: https://animalhealth.pfizer.com/sites/pahweb/US/EN/Pages/Diagnostics.aspx
PIRAMAL: http://www.piramalcriticalcare.com/us/
PKB: http://www.petkingbrands.com/
PRN PHARMACAL: http://www.prnpharmacal.com/
PRIORITY CARE: http://www.prioritycare.com/
PUTNEY: http://www.putneyvet.com/
RX VITAMINS FOR PETS: http://www.rxvitamins.com/
SCIL: http://www.scilvet.com/scilamerica/Home.html
STONE MANUFACTURING & SUPPLY: http://www.stonemfg.net/
SUMMIT HILL: http://www.summitvetpharm.com/Veterinarians/
SYNBIOTICS: http://www.synbiotics.com/
TEVA ANIMAL HEALTH: https://www.tevaanimalhealth.com/Home.aspx
THORNELL: http://www.thornell.com/
TUTTNAUER: http://www.tuttnauer.com/
ULTIMED: http://www.ulti-care.com/
UNICO: http://www.unicosci.com/
URICULT VET: http://www.uricultvetusa.com/
VBI: http://www.vetbrands.com/index.php?lang=en
VETOQUINOL: http://www.vetoquinolusa.com/
VETRI-SCIENCE: http://www.vetriscience.com/index.php
VIRBAC: http://www.virbacvet.com/Home-USA.aspx
WAHL: http://www.wahlanimal.com/
WELCH ALLYN: www.welchallyn.com
As we add to this list, we will be sure to let you know which additional products are available.
Tuesday, May 15, 2012
Marly's Fun Fact Corner
...dogs' hearing is more than 10 times more sensitive
than humans?...there are over 7 million more cats owned in the U.S. than dogs?
...a dog's normal body temperature is 100.5 to 102.5 degrees Fahrenheit?
...cats can jump 7 times their height?
Marly Zeide is PCI Animal Health's client relations manager and official mascot. She loves sharing fun pet facts and keeping up with the latest veterinary news.
Positive in the Community: The Toby Project
PCI Animal Health highlights veterinarian community initiatives within our region. PCI Territory Manager, Lisa Alexander, wanted to showcase The Toby Project out of New York City for our latest feature.
"I am a huge advocate for our pet community and when a PCI customer shares initiatives that impact our companion animals, it motivates me to share their accomplishments with others," said Lisa.
 |
Andrew Kaplan, DVM,
President of The Toby Project
|
The Toby Project has spayed or neutered 10,000 animals to date preventing the births of as many as 122,880,704 offspring in five years!
 |
The mobile surgical spay and neuter unit
for The Toby Project |
We hope to see you there!
To share your community initiatives with PCI Animal Health, send an email to Sidney Alvarez, Director of Marketing at salvarez@pcivet.com
Marly's Fun Fact Corner
...dogs don't sweat like people? They release heat by panting.
...dogs aren't completely color blind? They can see shades of blue, green and yellow.
...cats only have four toes on their back paws?
...Americans own more than 60 million pet birds?
Marly Zeide is PCI Animal Health's client relations manager and official mascot. She loves sharing fun pet facts and keeping up with the latest veterinary news.
Tuesday, May 8, 2012
Why Your Clients Should Be Buying Flea, Tick and Heartworm Products from YOU
From our May 2012 newsletter:
Fewer sales of flea and heartworm products are much more serious than cheaper prices down the road. It is a full-on assault by larger chain companies to steal veterinary business – not just products – from private practitioners. This tacit acceptance by veterinary practices that a certain portion of sales will inevitably go to online retail stores and large discount emporiums is a direct reflection of our dwindling faith in the education, service, accessibility and commitment we have to our clients. It means that we, too, have fallen under these large retailers’ spell: Quality products at affordable prices.
A recent phone call to a veterinarian’s office had me bug-eyed. When I explained to the client care representative that I ‘thought’ my dog had fleas, she advised me to go to a pet store or to a discount shopping club for the best-priced flea product. Never mind the exam my pet should have had…or even a cursory look to see if the pet had fleas. Never mind a handout, a suggestion that I look at their website for advice, or read one of their blogs. This representative had no faith in any of that – it was only about price…and surely it was cheaper elsewhere.
First of all, when you add in the specials anyone of your vendors are willing to heap upon you, your prices are competitive and if you don’t believe me, have your front team do the math. Compare your prices to other major retailers pill per pill or application-toapplication, including all the promotions you are running. You’ll find your prices are quite competitive.
Secondly, since when aren’t you falling over yourselves to help your clients? Since when are you not willing to educate them about parasites, teach them how to treat the pet and the environment, show them how to correctly apply a product (or apply it for them), and immediately remedy anything that might go wrong? Isn’t that worth anything? Isn’t that better for your clients and your patients?
This spring, do us pet owners a big favor: Teach us about your services and products. If you truly care about us, you’ll invite us into your practice and manage all the care of our animals yourselves. Surely you and your team are a much better advocate for our pets’ well-being than the store employee hanging out in aisle two.
Bash Halow is a veterinary practice consultant. He is a Certified Veterinary Practice Manager, a Licensed Veterinary Technician in the State of Delaware, a Registered Veterinary Technician in the State of New Jersey and a member and founder of the New Jersey Veterinary Hospital Manager’s Association.
For more information go to
www.halowconsulting.com or
www.halowconsulting.blogspot.com
Fewer sales of flea and heartworm products are much more serious than cheaper prices down the road. It is a full-on assault by larger chain companies to steal veterinary business – not just products – from private practitioners. This tacit acceptance by veterinary practices that a certain portion of sales will inevitably go to online retail stores and large discount emporiums is a direct reflection of our dwindling faith in the education, service, accessibility and commitment we have to our clients. It means that we, too, have fallen under these large retailers’ spell: Quality products at affordable prices.
A recent phone call to a veterinarian’s office had me bug-eyed. When I explained to the client care representative that I ‘thought’ my dog had fleas, she advised me to go to a pet store or to a discount shopping club for the best-priced flea product. Never mind the exam my pet should have had…or even a cursory look to see if the pet had fleas. Never mind a handout, a suggestion that I look at their website for advice, or read one of their blogs. This representative had no faith in any of that – it was only about price…and surely it was cheaper elsewhere.
Marly is tired of vets losing business to the big chain stores
First of all, when you add in the specials anyone of your vendors are willing to heap upon you, your prices are competitive and if you don’t believe me, have your front team do the math. Compare your prices to other major retailers pill per pill or application-toapplication, including all the promotions you are running. You’ll find your prices are quite competitive.
Secondly, since when aren’t you falling over yourselves to help your clients? Since when are you not willing to educate them about parasites, teach them how to treat the pet and the environment, show them how to correctly apply a product (or apply it for them), and immediately remedy anything that might go wrong? Isn’t that worth anything? Isn’t that better for your clients and your patients?
This spring, do us pet owners a big favor: Teach us about your services and products. If you truly care about us, you’ll invite us into your practice and manage all the care of our animals yourselves. Surely you and your team are a much better advocate for our pets’ well-being than the store employee hanging out in aisle two.
Bash Halow is a veterinary practice consultant. He is a Certified Veterinary Practice Manager, a Licensed Veterinary Technician in the State of Delaware, a Registered Veterinary Technician in the State of New Jersey and a member and founder of the New Jersey Veterinary Hospital Manager’s Association.
For more information go to
www.halowconsulting.com or
www.halowconsulting.blogspot.com
Using Local Media to Help Your Clinic Succeed
From our May 2012 newsletter:
Any marketing plan should always have a section on public relations and using local media outlets to help increase positive awareness to your veterinarian practice. Here are three quick steps to help you be media savvy.
1. Become A Local Expert: News reporters are constantly looking for experts in their respective fields; professionals they can contact at a moments notice and get the necessary opinions for their stories. As a veterinarian, you can leverage your practice exposure by simply being available and on the media’s radar. If a reporter calls and says they are doing a story on the dangers of tick exposure because of the mild winter, say yes to the interview. Most veterinarians say they are too busy or shriek at the word ‘reporter.’ By presenting yourself as the go-to expert in this field you will garner positive free publicity and eventually attract more clients. Any negative story can beturned into a positive experience as long as you stick to the information at hand.
2. Send Press Releases: If you are having a community pet event make sure you invite the media. In fact, take it a step further and ask a local news personality to emcee. All media affiliates are always looking for stories that they call “kickers” or “feel-good” stories. Pets are the perfect fit for these requirements. Give them plenty of time to make sure it fits their schedule and if you are asking atelevision personality to participate, stay away from coordinating events during ratings periods (February, May, and November).
3. Consult With a PR Guru: Sometimes clinics may not have the budget to hire a PR Firm or a marketing consultant, but PCI Animal Health can help. We work with our clinics to help them understand the power of local media. We have experts in the media industry who can help your clinics step-by-step to leverage your media knowledge. Contact your local PCI representative for details.
-Sidney Alvarez
Any marketing plan should always have a section on public relations and using local media outlets to help increase positive awareness to your veterinarian practice. Here are three quick steps to help you be media savvy.
1. Become A Local Expert: News reporters are constantly looking for experts in their respective fields; professionals they can contact at a moments notice and get the necessary opinions for their stories. As a veterinarian, you can leverage your practice exposure by simply being available and on the media’s radar. If a reporter calls and says they are doing a story on the dangers of tick exposure because of the mild winter, say yes to the interview. Most veterinarians say they are too busy or shriek at the word ‘reporter.’ By presenting yourself as the go-to expert in this field you will garner positive free publicity and eventually attract more clients. Any negative story can beturned into a positive experience as long as you stick to the information at hand.
2. Send Press Releases: If you are having a community pet event make sure you invite the media. In fact, take it a step further and ask a local news personality to emcee. All media affiliates are always looking for stories that they call “kickers” or “feel-good” stories. Pets are the perfect fit for these requirements. Give them plenty of time to make sure it fits their schedule and if you are asking atelevision personality to participate, stay away from coordinating events during ratings periods (February, May, and November).
3. Consult With a PR Guru: Sometimes clinics may not have the budget to hire a PR Firm or a marketing consultant, but PCI Animal Health can help. We work with our clinics to help them understand the power of local media. We have experts in the media industry who can help your clinics step-by-step to leverage your media knowledge. Contact your local PCI representative for details.
-Sidney Alvarez
NY State Dept. of Education Changes C.E. Requirements
From our May 2012 newsletter:
As of January of this year, the continuing education requirements for veterinary doctors and veterinary technicians in the state of New York have been changed. Section 6704-a and Section 6711-b, of the Education Law respectively require veterinarians to complete 45 hours and veterinary technicians to complete 24 hours of acceptable continuing education every three years in order to be legally licensed to practice. The only exception is for those veterinarians and veterinary technicians who are teachers. Half the credits may be earned through an approved self-instructional coursework program. Be sure to keep all certificates as the Education Department conducts random audits.
As of January of this year, the continuing education requirements for veterinary doctors and veterinary technicians in the state of New York have been changed. Section 6704-a and Section 6711-b, of the Education Law respectively require veterinarians to complete 45 hours and veterinary technicians to complete 24 hours of acceptable continuing education every three years in order to be legally licensed to practice. The only exception is for those veterinarians and veterinary technicians who are teachers. Half the credits may be earned through an approved self-instructional coursework program. Be sure to keep all certificates as the Education Department conducts random audits.
Clay Cass, PCI; Corey Randell, PCI; Pam Schwartz, Dechra;
and Dr. Cathy Just, Dechra at a recent PCI continuing education seminar
PCI Animal Health spoke to Terri Li, practice manager for the Downtown Medical Veterinary Hospitals in New York City, including the newly opened Seaport Animal Hospital (www.seaportanimalhospital.com). She believes the change will have positive effects.
“We strongly believe that these new CE requirements will only enhance veterinary medicine and the care that we provide to our patients. New medicine, methods of practice and technology change so frequently; especially in our digitized world, that we can only benefit from learning what other options are available in providing the best medicine,” said LI.
PCI has conducted various lectures in the past that count towards continuing education credits. Be on the lookout for future lectures. For more information on the CE requirements visit http://www.op.nysed.gov/prof/vetmed/vetcenotice.htm.
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